#NonSpon? Ad Standards pings Cygnett for ambiguous influencer ad

Kalila Welch

July 7, 2022 4:20

The ambiguity of brand and influencer deals has again been called into question, as a further two brands have been found in breach of the AANA Code of Ethics for influencer content that was not clearly labelled as advertising.

Separate complaints made against tech accessory brand Cygnett, as well as kitchen appliance brand Thermomix – regarding Section 2.7 Distinguishable advertising – were in both cases upheld by the Ad Standards Community Panel for failing to adhere to the labelling requirements outlined in the Code.

Sophie Cachia

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Kalila Welch

Kalila Welch joined the Mumbrella editorial team in November 2021. She took a brief career break in mid 2023 to complete her Masters of Journalism before returning to Mumbrella for a year.

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