Nova unveils ‘For the love of Sydney’ ad for Fitzy & Wippa breakfast show

DMG’s Nova Radio has unveiled a new TV campaign to promote its upcoming new morning program, the Fitzy & Wippa Sydney breakfast show.

Featuring the ’70s Dan Hill ballad ‘Sometimes When We Touch’, the ad takes a tour of 18 Sydney locations in which presenters Ryan Fitzgerald and Michael Wipfli show their love for the city by hugging various landmarks.

The ad, which features NSW premier Barry O’Farrell, was created inhouse by the Nova team.

Tony Thomas, dmg Radio Australia group marketing director, said: “We wanted to create an immediate relationship between Fitzy & Wippa and Sydneysiders. We wanted to portray the Fitzy & Wippa brand – which irreverent, genuine and self-deprecating.”

Thomas said it was “difficult to predict” how the show – which replaces outgoing breakfast stalwarts Merrick & Dools – would perform in upcoming ratings surveys. But he said that the show had been created “for the long term play” and was “very confident” in its audience pulling-power.

“The show debuts three quarters of the way through the ratings survey year, so we will be on the front foot for 2012,” he added.

The campaign will also run across billboards, press and online through September.

Breakfast with Fitzy & Wippa on Nova 969 from 6-9am debuts on Monday 12 September.


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