Nova’s Ben and Liam front new Vicks marketing campaign

Nova 91.9 breakfast duo Ben Harvey and Liam Stapleton have been announced as the faces of a new marketing campaign from Vicks VapoDrops.

Ben and Liam were tapped for the campaign by global promotion agency The Marketing Arm, and the pair feature across the campaign’s TVC, outdoor, social and retail assets.

The former national Triple J breakfast pair feature in the campaign on their own radio station, as Ben provides Liam with a Vicks VapoDrop so he can perform at his best on-air (and also taste and smell fried chicken again).

The commercial was filmed in Melbourne, while the campaign also included work from Proctor and Gamble’s international Branch in Singapore and global talent procurement agency The Marketing Arm in the UK, as well as Sydney agency Publicis Communications.

Earlier this year, Ben and Liam showed their penchant for marketing by broadcasting an entire show live from a billboard in Adelaide.

The pair topped the Adelaide breakfast ratings in the back end of 2020, and as of the most recent GfK survey held a 9.8% share of listening (+1.9) to be fourth in the market overall.


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