Seven wins Monday as Big Brother launches to 662,000 metro viewers
The 2021 launch of Big Brother helped Seven to a network share win on Monday night, with an average of 662,000 metro viewers watching the first episode of the season.
The number spiked as high as 664,000 metro viewers during the ‘Arrival’, as the new set of housemates descended on the Big Brother house to kick things off.
650,000 metro viewers stayed to watch the first eviction of the season, as Ironman Max Beattie was voted off the show. Big Brother also won the key advertising demos of People 16-39 and People 18-49, with Nine’s Lego Masters winning People 25-54.
Lego Masters was also the top-rating entertainment program overall, pulling in 739,000 metro viewers, but it wasn’t enough to beat Seven for the network share win on the night.
Seven’s network audience share was 28.6%, ahead of Nine’s 26.9%, Ten with 19.3% and ABC with 17.1%. Channel 7 was also the single-channel share winner with 20.9%.
Ten’s show in the primetime slot, MasterChef Australia, was the #14 program overall for the night with 545,000 metro viewers placing it behind Home And Away (645,000), and Australian Story (564,000).
Seven News at 6.30 was the most-watched program overall with an average of 1.113 million viewers. It was followed by Seven News with 1.105 million, Nine News with 1.039 million, News News 6:30 with 1.014 million, and A Current Affair with 782,000 making up the top five.
10 Bold kept up its run of strong recent performances to rate the highest among the multi-channels with a 5.2% share.
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Zanda Wilson was a reporter and podcast producer at Mumbrella, specialising in radio reporting. He left Mumbrella in September 2021.
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