Seven wins Monday as Big Brother launches to 662,000 metro viewers

The 2021 launch of Big Brother helped Seven to a network share win on Monday night, with an average of 662,000 metro viewers watching the first episode of the season.

The number spiked as high as 664,000 metro viewers during the ‘Arrival’, as the new set of housemates descended on the Big Brother house to kick things off.

650,000 metro viewers stayed to watch the first eviction of the season, as Ironman Max Beattie was voted off the show. Big Brother also won the key advertising demos of People 16-39 and People 18-49, with Nine’s Lego Masters winning People 25-54.