Nova reshuffles Melbourne management as it prepares for 2015 radio battle



Nova Entertainment is parting ways with its Melbourne general manager Helen Davies at the end of the year with the company looking to “increase its focus on the competitive Melbourne media market in 2015”.

Davies has been GM for three years, with her role to be taken by Lou Higgins in addition to her chief operating officer duties for the company nationally, overseeing the Nova 100 and SmoothFM 91.5 stations.

Melbourne is set to be one of the key battlegrounds in metro FM radio next year, with the Australian Radio Network rebranding its Mix station to Kiis and bringing in Matt Tilley to partner Jane Hall in the Breakfast slot, as they look to challenge Southern Cross Austereo’s Fox FM for the market leadership.

Today also marks the last ratings day for the final radio survey of the year, with the audience numbers released on December 16.

Nova CEO Cathy O’Connor said: “The Melbourne radio market is the most competitive in Australia and these changes will ensure that we build on our current momentum and continue to deliver Melbourne the best content and client solutions in the market.

“We would like to thank Helen for the significant contribution she has made to the company as General Manager over the past three years.”

Higgins will relocate to Melbourne with her family in January 2015.


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