Novated Lease Australia announces brand refresh, via Onfire Design
Novated Lease Australia has enlisted the help of packing and branding design agency, Onfire Design, for its brand refresh.
The announcement:
Novated Lease Australia (NLA), a digital-first disruptor in the novated leasing industry, is proud to announce a brand refresh that spans its website, communications, advertising, social media, and team assets.
The comprehensive rebrand reflects NLA’s commitment to clarity and an enhanced user experience across its various platforms and communication channels.
Key focus areas included refining how the brand speaks about itself, optimising colour presentation on screens, ensuring legibility of text, and using unique imagery to differentiate the brand from its competitors.
This work was done in collaboration with Onfire Design, a global award-winning branding and packaging design agency.
NLA CEO Bevan Guest said the rebrand looks to reflect the essence of NLA’s digital-first brand and the values it represents: “We’re setting the pace in novated leasing through exceptional experiences powered by groundbreaking technology – and we needed our brand to reflect that,” he said.
“Our simplified, clean design echoes our belief in taking things back to basics. Our aim is to not only simplify terminology and language for the customer but also achieve faster response times – one of the biggest issues we hear about within the novated lease industry.
“Throughout this rebrand, we kept coming back to a single question: how will this help the customer achieve what they want to achieve?”
Onfire Design’s creative director, Matt Grantham said “The NLA rebrand was an exciting project to work with the NLA team on. The business’ sales curve had meant that they had outgrown the original identity. Our work focused on simplifying the key proposition and create a new brand and design language around simplicity, ease-of-use and inclusivity.
“A new brand mark and design assets, combined with turning the volume up on the brand’s existing purple colour gives the NLA team a modern brand to move forward with.”
Source: Pure Public Relations
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