November’s biggest brand movers revealed

December 18, 2024 3:52

Gaming was top of mind in November, with Xbox and PlayStation taking first and second place in YouGov’s Biggest Brands Movers list.

The list, derived from YouGov’s brand tracker, BrandIndex, is a monthly reporting series which ranks the top 10 brands that have registered the most statistically significant month-on-month upticks in consumer perception, according to 13 key metrics.

Xbox made gains in nine of the metrics, across Media and Communications (Aided Brand Awareness, Ad Awareness, Buzz, Word of Mouth Exposure), Brand Perception (Value, Corporate Reputation, Quality, Recommendation), and Purchase Funnel (Purchase Intent).

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.