Now Telstra’s talking again with Exchange

Two months after abruptly closing its Now We Are Talking website, Telstra has re-entered the world of blogging with the launch of Telstra Exchange.  

The site already features a video posting from Telstra CEO David Thodey emphasising that Telstra Exchange will be a “listening post”.

Although it came as a surprise when Now We Are talking closed, it had been heavily associated with Sol Trujillo’s time at the helm and was criticised as being more of a propaganda tool then a conversation.

Tim Burrowes

Tim Burrowes founded Mumbrella in 2008. He worked on Mumbrella until 2021. At various points he was editor, content director and editor-at-large.

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topics blog blogging David Thodey Marketing Now We Are Talking Sol Trujillo telco Telstra

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Comments: 1

cg 4 Nov 09

“Telstra exchange is a blogging website, but it’s really more than that it’s a symbol”

Get your hand off it DT. And it is your first post not your first blog. Failure imminent.

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