NP Digital nabs Sid Mehta as head of performance

Resolution Digital’s Sid Mehta will join NP Digital as head of performance.

The announcement:

NP Digital, a leader in performance marketing, announces Sid Mehta as Head of Performance Marketing of the ANZ office. Mehta will be responsible for accelerating growth through sophisticated media and performance management for clients in Australia.

Mehta is a seasoned marketing professional, having spent the last seven years at Resolution Digital in various leadership positions. His most recent role was Activation Director leading Search, Social & Programmatic buying teams.

“Sid shares our vision for an agile and bespoke servicing model that is distinctly different than what Aussie brands have seen before, and he brings a demonstrated history of operational excellence to the agency,” said Dan Kalinski, president of NP Digital APAC. “With his performance leadership and strategic integrated media guidance, we are in a position to quickly scale performance for our clients.”

Mehta joins at a time of rapid growth in the Australian region with the addition of thirteen new clients in past 4 months and major recognition for the global agency. Recent awards include Search/Performance Marketing Agency of the Year by Media Post, the 6th fastest growing agency by Adweek and the 2nd fastest-growing marketing company in America by Inc. 5000.

“I am energised by the growth NP Digital is experiencing and am excited to work alongside some of the top e-commerce, SEO and CRO experts from the U.S. in bringing the highest level of expertise to Australian brands,” said Mehta.

Mehta’s announcement is the latest development in the Australian leadership team. Last quarter Samantha Edwards, group business director, and Guy Jarvie, SVP of performance, joined the agency and have made impressive strides in client acquisition, retention and performance growth in the short time since.

Source: NP Digital