NRMA Insurance to launch Crashed Car Showroom next week
NRMA Insurance is launching a Crashed Car Showroom next week which will give the public a chance to see cars and accidents through a variety of exhibitions with an insurance bent.
The exhibition, developed in conjunction with creative agency Whybin\TBWA, allows the public to experience what it is like to be a crash test dummy, explore a dissected car, fire a gun that shoots giant hail stones at vehicles and see how much they concentrate when driving.
https://www.youtube.com/watch?v=KVwKV23R5v4
It follows on from the highly awarded campaign which saw the NRMA build a car entirely out of parts other insurers consider extras and don’t automatically cover.
