NRMA Insurance to launch Crashed Car Showroom next week
NRMA Insurance is launching a Crashed Car Showroom next week which will give the public a chance to see cars and accidents through a variety of exhibitions with an insurance bent.
The exhibition, developed in conjunction with creative agency Whybin\TBWA, allows the public to experience what it is like to be a crash test dummy, explore a dissected car, fire a gun that shoots giant hail stones at vehicles and see how much they concentrate when driving.
https://www.youtube.com/watch?v=KVwKV23R5v4
It follows on from the highly awarded campaign which saw the NRMA build a car entirely out of parts other insurers consider extras and don’t automatically cover.
The Crash Car Showroom opens to the public on March 18.
Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.
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