NRMA shows off its motoring services beyond roadside assistance

October 23, 2017 10:08

Motorists organisation, NRMA, has launched its latest ‘Everywhere You Go, We Keep You Moving’ campaign, showcasing the organisation’s product and services offering beyond its well-known roadside assistance service.

Created by Y&R, the ads are again backed to a cover of 500 miles and show the services of the NRMA through the eyes of a customer.

The ads also promote NRMA’s app which helps customers find petrol and directions.

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Abigail Dawson

Abigail Dawson was Mumbrella's senior content journalist covering event content. She left Mumbrella to move into an agency role in 2020.

Topics

NRMA Roadside Assistance Y&R

2 COMMENTS

Factchecker 23 Oct 17

Wrong NRMA mate… as you yourself mentioned in your article, NRMA Motoring and Services is Y&R (who made this). It’s NRMA Insurance who moved from M&C to the Monkeys.

User ID not verified.

Abigail Dawson 23 Oct 17

Hi Factchecker,

Thank you for pointing this out, I have updated the article to make this clear.

Thanks,
Abigail – Mumbrella