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NRMA shows off its motoring services beyond roadside assistance

Motorists organisation, NRMA, has launched its latest ‘Everywhere You Go, We Keep You Moving’ campaign, showcasing the organisation’s product and services offering beyond its well-known roadside assistance service.

Created by Y&R, the ads are again backed to a cover of 500 miles and show the services of the NRMA through the eyes of a customer.


The ads also promote NRMA’s app which helps customers find petrol and directions.

Across the three 30 second spots, NRMA is shown helping a member with a broken down car, servicing a car and families enjoying a stay at an NRMA holiday park.

Emma Harrington, NRMA executive general manager for sales and marketing, said in a statement: “It is no coincidence that the NRMA story ends with our family arriving at one of Australia’s
fantastic beaches for their holiday and that the NRMA helped them every step of the way – that’s the changing nature of this iconic organisation as we approach our centenary in 2020.

“We have invested in services that keep you moving and our changing focus is to not just be there when you break down, but to also provide the type of proactive services that can help prevent you from breaking down in the first place.”

Recently NRMA handed its creative account for its insurance and CGU to The Monkeys from incumbent agency M&C Saatchi.

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