NRMA shows support for Brisbane Broncos ahead of NRL season kick off
NRMA Insurance is promoting its support of the Brisbane Broncos ahead of the kick off of the 2017 NRL season.
The latest spot from the ‘This is confidence’ campaign features the Brisbane Broncos
The latest ad comes after the NRMA announced last year it would extend its team sponsorship for an additional three years, which brings the partnership to 16 years.
In the latest spot, the ‘Confidence’ character returns to help the Broncos team, including Sam Thaiday, who have crashed into a fence in “cowboy country”.
Confidence tells them to download the NRMA Insurance app and sort out their claim.
https://youtu.be/L_sLcu9CL5U
The ‘This is Confidence’ campaign was originally launched in August 2016 in partnership with M&C Saatchi and Mindshare, and aims to show how peace-of-mind can occur when you know you have NRMA Insurance by your side.
The Broncos will kick off the NRL season on March 2 in a game against the Cronulla Sharks.
A tad odd?
NRMA is very NSW-centric. Obviously they want to push into Queensland, but could this be at the expense of alienating a part of their traditional membership base?
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Hi,
Just wondering if that was “Russell Crowe” in this add?
Cheers,
Mel
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