NRMA shows support for Brisbane Broncos ahead of NRL season kick off

NRMA Insurance is promoting its support of the Brisbane Broncos ahead of the kick off of the 2017 NRL season.

The latest spot from the ‘This is confidence’ campaign features the Brisbane Broncos

The latest ad comes after the NRMA announced last year it would extend its team sponsorship for an additional three years, which brings the partnership to 16 years.

In the latest spot, the ‘Confidence’ character returns to help the Broncos team, including Sam Thaiday, who have crashed into a fence in “cowboy country”.

Confidence tells them to download the NRMA Insurance app and sort out their claim.

The ‘This is Confidence’ campaign was originally launched in August 2016 in partnership with M&C Saatchi and Mindshare, and aims to show how peace-of-mind can occur when you know you have NRMA Insurance by your side.

The Broncos will kick off the NRL season on March 2 in a game against the Cronulla Sharks.


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.