Story of how lobbying stopped the mining super profit tax among topics revealed for CommsCon
The organisation behind one of the most famous policy campaigns of the decade is to share the story of how it successfully overturned government policy.
Jonathan Hawkes, director of public affairs at the Minerals Council of Australia, will be part of a session at Mumbrella’s CommsCon conference next month, examining how lobbyists campaign for or against a bill.
The Minerals Council of Australia, which is funded by Australia’s mining companies, went into battle with Kevin Rudd’s Labor government in 2010 after it announced the Resource Super Profit Tax. The high profile campaign, which included above the line advertising as well as direct lobbying, successfully changed public perceptions of the tax, and contributed to the replacement of Rudd by Julia Gillard as Labor leader.
Other CommsCon sessions announced today will look at what the PR industry can learn from behavioural advertising and what the industry needs to do to compete against creative, media and social agencies.
