NT Government launches new ‘Boundless Possible’ master brand in first work from The Royals

The Northern Territory has launched a new master brand, ‘the Territory, Boundless Possible’, to encourage people to invest, do business, work and live in the state.

In its first work since winning the $1.5m account in February, The Royals created the new branding with the aim of attracting more people to the region and debunk the perception that the state lacks opportunity and is isolated.

Part of the new brand campaign for the NT