NT News puts Campbell Reid in the cage of death
For a moment, Dr Mumbo felt a nasty chill, when he received a press release yesterday announcing a redesign for the NT News.
The paper is the august organ where you’re never more than a day from a crocodile story.
It’s also the publication that brought us the story of the waitress, the seatbelt and the alleged fellatio.
So any move by News Ltd to take it upmarket would be a crime against linkbait.
The early signs in the press release are not good: “Rejuvenation is not just about updating the paper’s layout; it is about a whole business approach to change. With a new masthead, brighter design, new and sharper in-depth content, and greater reader engagement, the NT News aims to set a new benchmark.
Happily, things become clearer in the rest of the release: “We are also considered to be one of the most viral newspapers within Australia, with our articles reaching the far corners of world. Most recently our “Topless fire-fighter” story went around the world faster than a croc after a crab.
And reassuringly: “We will continue to cherish our quirky image, while still bringing you the big stories which deserve to be taken seriously.”
Dr Mumbo fears this is not far enough. Why not refocus their website from NT News to a truly national one. They could drop NT from the title and call it news.com.au. Ah.
But the best thing about the NT News press release is the final paragraph which concludes tantalisingly: “Local identities, clients and staff will gather to launch the new NT News on Thursday evening at Crocosaurus Cove. Mr. Ricci and News Limited Group Editorial Operations Director, Campbell Reid will enter the cage of death with the unofficial mascot of the NT News.”
Dr Mumbo would certainly appreciate pictures of that.
I think they should call it…C U in the N T!
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I love this.
I love you Tim.
Do many people say that to you?
They should.
I’ll try to make up for those that don’t.
Any story that has ‘crocodiles’ and ‘fellatio’ in it is my kind of story.
If only someone could get both those words in the same sentence. That would really be something.
I loved the paper as it was.
X
Lavinia.
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