Dr Mumbo

Up, up and away

Regular readers will be aware that Nova’s Merrick, Dools & Ricki-Lee breakfast show has been inviting listeners to do the show’s marketing for them.

(Massive declaration of interest: They’re also doing a promotion aimed at media agencies via Mumbrella).

There’s some kind of secret squirrel TV ad being filmed tomorrow with each of the 800 listeners who have promised to turn up being bunged 50 bucks for their trouble. (800 x $50 = interesting security implications).

But a few ad-minded listeners have also been doing their bit.

This morning, Dr Mumbo took this image from North Bondi:

Nova sign writing mumbrella

Obviously it might look a tad more impressive if it wasn’t upside down.

But another placement is an intriguing reimagining of the Australian Medical Institute’s infamous banned Longer Lasting Sex ad:

Nova AMI mumbrella


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