Nutella celebrates morning rituals with first campaign by BMF

NutellaA new campaign for Nutella aims to tap in to daily breakfast time rituals with a new TV ad by BMF.

The work, directed by Sng Tong Beng, shows people in sunlit scenes surfing, picnicking, making coffee and other morning activities while sharing Nutella.

It is the first work for the brand by BMF since winning the Ferrero portfolio in April 2011, and the first time in eight years the brand has used an Australian TV ad in market in eight years.

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

"*" indicates required fields

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.