Nutella celebrates morning rituals with first campaign by BMF

NutellaA new campaign for Nutella aims to tap in to daily breakfast time rituals with a new TV ad by BMF.

The work, directed by Sng Tong Beng, shows people in sunlit scenes surfing, picnicking, making coffee and other morning activities while sharing Nutella.

It is the first work for the brand by BMF since winning the Ferrero portfolio in April 2011, and the first time in eight years the brand has used an Australian TV ad in market in eight years.

The 30-second TVC first aired last night. The 60-second version will screen in cinemas. The campaign will be supported by social media, online and point of sale activations.

Ferrero marketing director, Yannick Durand, said, “We are very excited by the new Nutella communication. It clearly moves us into the emotional dimension of the brand. The BMF team and director Tong Beng have done a beautiful job, of bringing this to life, with authenticity, nuance, and sensitivity. It has been a wonderful journey, ending with one of the strongest testing ads we have ever seen.”


Agency: BMF
Director: Sng Tong Beng
Production Company: Window
Post Production: Method Studios
Editor: Seth Lockwood
Producer: Mike Salter
Music & Sound Production: Sound Reservoir
DoP: Danny Ruhlmann


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