NZ’s top publisher appoints Australian ad sales representative

Stuff Group, New Zealand’s top digital and print media company, has appointed WeThinkMedia as its exclusive advertising sales representative in Australia.

The publisher of, national mastheads The Post and Sunday Star-Times, plus a slew of regional and community titles, Stuff Group delivers more than 3.4 million monthly visitors across its sites.

Stuff Group brand connections managing director Matt Headland said that company has recently entered into a new collaboration model with MediaWorks, New Zealand’s only outdoor and radio media business, as well as delivering a 6pm nightly TV news bulletin in a deal with Warner Bros. Discovery.

“These innovative new partnerships, together with the enormous scale Stuff Group delivers 24/7 across channels, has created a unique offering in the New Zealand market, with all of the deep insights into Kiwi consumer behaviour that these partnerships can offer,” Headland said.

Stuff’s director of agency, Jaana Collins, added: “WeThinkMedia’s experience and understanding of the Australian media landscape married with Stuff’s expansive news and lifestyle products and drive into video and audio is an exciting opportunity to work with our customers to innovate in ways which weren’t possible before,.

“Through our creative integration studio Harakeke, we are changing the way audiences connect with brands through products like our partnership with Team New Zealand for live, all day coverage of the upcoming America’s Cup yachting regatta.”

Peter Wiltshire, founder of WeThinkMedia, said the partnership allows them “to offer our clients access New Zealand’s largest digital news website and a broad ecosystem of products both national and local”.

“We look forward to leveraging our expertise to deliver exceptional advertising outcomes for our clients and Stuff Group,” he said.


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