OA Collective announces new NSW sales appointments
Out-of-home advertising business (OOH), OA Collective, has announced new NSW sales team appointments.
On Friday, the group announced Patrick Healey as NSW sales director and Sharon Riley as agency sales manager.
With other 10 years of experience in sales in the media and marketing industry, Healey will take on the position having previously worked at high-profile groups like QMS and The Media Store.
Meanwhile, Riley will make the switch over from Moove Media Australia.
“NSW is a critical growth market for OA Collective as we continue to champion independence in the out-of-home sector by uniting independent OOH owners into our collective of premium assets,” OA Collective co-founder, Grant Kirkby, said.
“The vast majority of out-of-home media assets in Australia are independently owned. By offering the independent owners with an alternate and more profitable model, many have embraced our approach and jumped on board, allowing us to offer a highly scalable solution for national advertisers, across multiple formats.
Healey (left) and Riley (right)
“As a result, we are experiencing rapid growth, and we’re thrilled to have Patrick and Sharon join the NSW sales team, to support our independent OOH owners, and help deliver outstanding campaigns for our clients.”
Fellow co-founder, Warren Moore, added: “Patrick and Sharon’s roles are focused on delivering excellence through market leading OOH media campaigns across our newly established network of premium out-of-home assets.
“As a new player in the OOH landscape, we understand the need to unlock new opportunities for our network of premium assets and gain greater access to available OOH spend in Australia. We are committed to achieving that with our new network and delivery of compelling consumer campaigns that drive impact and strong outcomes for our clients.”
The appointments come after the OA Collective joined the Outdoor Media Association and announced its partnership with Habitat Channel, Australia’s first digital screen advertising network for residential towers.
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Neil Griffiths is the Managing Editor of Mumbrella. He joined the company in October 2023.
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