Booktopia stamps comeback with new campaign: ‘We remain dedicated to reviving this iconic Australian brand’
In its latest campaign, via indie creative and media agency TRP, online book retailer Booktopia is reminding Australian bookworms that its back in action.
The national platform was developed to reinforce Booktopia’s market position as a premier destination for books – “Australia’s Home of Books” as its officially coined.
“With a nationwide campaign, we remain dedicated to reviving this iconic Australian brand,” Booktopia’s group general manager, Sina Clayton, said.
I was a regular customer but now I would never order and do not recommend anyone to order books from Booktopia as I had placed an order for a book and paid for it online, before the company went into liquidation this year. I did not receive the book till today. I wrote emails, made phone calls and also wrote to insolvency company who were in-charge but not a single response I received for my enquiry. It is not about the $30 I lost but how a company that did not deliver the book and took away the money still gets to do business in this country. Shame on the system that has week business laws for businesses to function after taking money for orders of customers that have not been delivered till today. And still the company is allowed to do business.