Ogilvy Australia expands its strategy team, with two new promotions

Ogilvy Australia has today announced the expansion of its Sydney strategy team, with the promotion of Ryan O’Connell to chief strategy officer and Rachel Pool to head of planning.

The promotions follow a year of transformation and growth in new business for Ogilvy Sydney.


Ogilvy Australia has today announced the promotion of Ryan O’Connell to chief strategy officer and Rachel Pool to head of planning.

Alongside these promotions, Toby Harrison now expands his current role as chief strategy officer to lead growth and innovation across the newly-formed Australian and New Zealand Ogilvy network.

Within this network, the Ogilvy agency, Ogilvy NZ, Ogilvy health and PR (Opr) business units are integrated into one powerful offering for clients.

These appointments are the latest in a series of recent new hires that build out the ANZ Ogilvy network strategic offering, including Nicolas Mendel’s appointment as head of digital performance and Mark Albert as chief data officer.

Michelle Holland, managing director, Ogilvy Sydney and Brisbane, said: “Ryan has been an outstanding leader, successfully driving Ogilvy’s effectiveness agenda to bring success to our key clients. He has been a fundamental contributor to our recognition as APAC Effies Agency of the Year in 2020, alongside our recent WARC award wins.”

“Ryan will be supported by Rachel, who has brought an amazing strength to our brand strategy and customer experience capabilities since joining last year.”

Holland added: “She’s already proven invaluable to the team, and her strategic leadership will be instrumental in future-proofing our client’s businesses. Together they will take our Sydney-based strategic offering to the next level.”


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