Ogilvy Group tips hat to David Ogilvy on his would-be 100th birthday

Ogilvy Group Australia is celebrating what would have been advertising legend David Ogilvy’s 100th birthday with full-page ads in The Australian and The Financial Review today.

The ads include a piece by executive chairman of Ogilvy Australia Tom Moult who says there is still much to learn from a man “who’s never heard of Facebook, Twitter or even the internet“.

Ogilvy staff dressed for the occasion

As well as the ads, Ogilvy offices across Australia and the world will be harking back to Madison Avenue of 1961 with a range of events and activities. These will include scavenger hunts for Ogilvy’s pipe and themed cocktail events with some staff also dressing in 60’s attire for the day.

“As a salesman, Ogilvy had an obvious affinity with direct marketing. He called it his secret weapon. If he were here with us today, I’m certain that he’d have been fascinated by all aspects of digital marketing. He’d be burning the midnight oil with the data strategists and social media experts while leaving lesser souls to determine whether his work was ‘awesome’ or not,” the ad reads.


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