Dr Mumbo

BMF goes Mad Men for a day

BMF’s creative department has swapped ripped jeans and ironic T-shirts for suits and trilbys for a day, in tribute to the cast of Mad Men.

Dr Mumbo was curious as to whether this was a reflection of changing agency culture at BMF. Or if the stunt was designed to get creatives thinking more like suits. Or some kind of social experiment.

But no, it was merely a practical joke – the creative team hadn’t told the rest of the agency of their plans before they came into work sporting the Don Draper look.

Dennis Koutoulogenis, BMF’s creative director (pictured centre, in the hat), said: “We’re not really suggesting we need to bring back the good old days when you went into meetings with a glass of scotch in your hand. But then, perhaps it’s something we need to think about as an industry.”


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