Ogilvy launches Sustainability Practice in Australia
Ogilvy has this week launched its Sustainability Practice in Australia, bringing together a team of experts from across Ogilvy PR, Ogilvy Consulting an Cannings Strategic Communications.
The new practice will offer strategic counsel, reputation management, investor relations, stakeholder engagement, behaviour change and crisis support on ESG challenges and opportunities for business and organisations across Australia and New Zealand, as brands face increasing pressure to clearly communicate their environmental, social and governance (ESG) goals and progress.
L-R: Miriam Wells (head of strategy, Ogilvy PR); Nino Tesoriero (chief counsel, Ogilvy PR); Amy Kirk (client partner, Ogilvy Sustainability Practice); Luis Garcia (CEO, Cannings Strategic Communications (an Ogilvy PR Company); Dane Smith (behavioural science lead, Ogilvy); Toby Harrison (Ogilvy’s chief strategy officer and head of Ogilvy Consulting).
Drawing on Ogilvy’s global insights and intelligence, the Australian team will help businesses navigate ESG complexities, ensuring their communications are believable to protect their social licence to operate.
Ogilvy’s chief counsel, Nino Tesoriero, who will head up the practice, said: “Environmental and social issues are becoming a major consideration for Australian consumers, and yet they don’t believe that business or government are doing enough to address them. Our new Ogilvy research also found more than half of consumers (53 per cent) would boycott a brand they consider to be unethical, highlighting the need for brands to be better corporate citizens.
“As a result, clear communication of meaningful action will be increasingly important as companies navigate their way through these complex issues in search of sustainable progress and business success.”
Expertise will be drawn from across Ogilvy as part of the Sustainability Practice, with Tesoriero joined by Jacquie Potter and Brian Corrigan; plus Toby Harrison from Ogilvy Consulting; Luis Garcia from Cannings Strategic Communications; and Dane Smith representing Ogilvy’s behavioural science expertise.
In launching the Sustainability Practice, Ogilvy PR has released its first ESG Believability Report, which looks at the perceived importance of environmental and social issues, and the believability of ESG claims made by companies across a wide range of industries, based on the responses of 1,011 Australians polled by Lightspeed Research in September 2022. The report also examines challenges faced by corporate affairs leaders related to ESG communications.
“Consumers told us they would be more likely to believe corporate leaders if they followed through on their ESG promises,” Tesoriero said. “However, many corporate affairs leaders feel challenged in communicating with certain audiences. Providing specialist advice, global tools and ongoing research in this area will ensure companies are able to do the right thing and talk about it with confidence.”
Other insights from the report show most Australians don’t believe business is doing enough to address sustainability issues, with 65 per cent supporting tougher legislation on ESG obligations. Most (80 per cent) also think executive bonuses should be linked to environmental and social targets.
“With 42 per cent saying that no industry sector – including government – is currently doing the right thing in terms of environmental responsibilities, clearer communication is needed,” Tesoriero added.
Got a tip?
topics
brian corrigan
Dane Smith
Jacquie Potter
Luis Garcia
Nino Tesoriero
Ogilvy
Ogilvy PR
Toby Harrison
Have your say