Ogilvy leads the noms at the Effie Awards; BMF, Richards Rose follow

Advertising Council Australia’s Effie Awards has announced its 2022 shortlist after the first round of judging. Ogilvy leads the way with 14 nominations.

The Effies are judged based on proven advertising effectiveness across 25 categories.

Of Ogilvy’s 14 nominations, seven were attributed to the agency’s works for KFC, including a mobile game ‘The Great Bucket Hunt’ and the Christmas in July campaign. Other works include ‘The Baby Bank That Grew’ for ING Australia, ‘A Cautionary Tale of Bargain Regret‘ for Suncorp, and ‘Disconnecting From Screens by Connecting to Country’ for Common Ground.

BMF and Richards Rose came second in the queue, scoring 9 nominations each. The Monkeys bagged 8 entries, while M&C Saatchi and CHEP Networks landed 6 each.

Chair of judges, Colin Wilson-Brown said: “I’d like to thank the first round judges for their time, insights and scrutiny. To see such a high number of finalists progress sends a strong message around the value of the work being delivered by our industry.

“The next round takes that further, with cases and results assessed by panels of senior marketers, providing a client perspective on how agency work is driving business performance.”

The Effie winners, Effective Agency of the Year, Effective Advertiser Award, and Grand Effie will be announced on 19 October at Doltone House, Jones Bay Wharf.


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