Ogilvy Melbourne gets Ego boost

The Melbourne office of Ogilvy has been appointed by skincare company Ego Pharmaceuticals after a four-way pitch.

Brand activation shop OgilvyAction will lead the business, with help from sibling STW Group companies Badjar Ogilvy, production agency One20, DT and Ikon.

Ogilvy replaces incumbent Admark.

Ego’s marketing manager Derek Murphy said: “Ego Pharmaceuticals is a proudly family owned Australian company, which has grown rapidly since its beginnings 60 years ago. Our many brands, such as QV, have great stories to tell. As a result, we felt it was vitally important to find the right agency partner, with the right skills set, to help us tell these great brand stories through the right channels.”

“We believe we’ve found this partner in OgilvyAction, and look forward to working with the team to help build our leading skincare brands even further.”

The first project will target expecting and new mothers.

Sean Taylor, Ogilvy Action’s CEO, said: “Ego and QV have an incredible heritage and story to tell, one that we believe will engage consumers, and grow awareness among the broader market.”

“Many consumers may not be aware that QV actually stands for Queen Victoria hospital, for which the product was originally developed. We will work to deliver this message while attracting a range of new customers interested in the best products for themselves and their families,” he said.


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