Old Spice, old friend
Only one brand can hope to get away with creating an ad to build anticipation for a forthcoming ad.
That brand is, of course, Old Spice.
Good to see they’re sticking with charismatic frontman Isaiah Mustafa. And fair to say that the hits are still coming from Wieden + Kennedy.
Tim Burrowes
Tim Burrowes founded Mumbrella in 2008. He worked on Mumbrella until 2021. At various points he was editor, content director and editor-at-large. He returned to Mumbrella as Publisher in January 2025
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Meh. Time to do something new guys.
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Craig – fair go, the Old Spice launch was one of, if not, the best digital campaigns ever launched and to abandon it to do “something new” would be selling the whole concept short.
I, like most old spice fans can’t wait to see what Mustafa does next.
As for Wieden + Kennedy, their work is the benchmark…….globally.
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Swoon. Give me a guy on a well groomed and well bridled horse anytime. Yep – the fact the ad guys got the horse right sold the product to an equestrienne sub-market. 🙂
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And yet I STILL have to buy my Old Spice from the USA via ebay.
Talk about missed opportunity!
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