Older lady gets small moment of joy from dating app in Vodafone campaign via Team Red

WPP’s bespoke agency Team Red has launched its latest work for Vodafone, which captures the moments of joy that occur when interacting with your phone.

The first of the ads shows an elderly woman reacting enthusiastically to something on her phone, which is then revealed to be a dating app.

“That feeling right there…. get that feeling,” says the voiceover, implying that Vodafone’s no lock-in contracts will give consumers similar amounts of joy and satisfaction.