OMA reports OOH industry revenue up 22.1% in 2021 first half
The Australian out-of-home industry body the Outdoor Media Association (OMA) has revealed the half-year results across its members for 2021, reporting a 22.1% increase in total net media revenue to $374.7 million.
The OMA represents approximately 95% of the OOH industry in Australia, and figures in the latest reporting represent advertiser campaigns in each quarter and also include all direct sales, estimated to be at 10% of total bookings.
As mentioned total revenue rose from $307 million in the first half of 2020 to $374.7 million in the half ending 30 June.
