OMA reports OOH industry revenue up 22.1% in 2021 first half

The Australian out-of-home industry body the Outdoor Media Association (OMA) has revealed the half-year results across its members for 2021, reporting a 22.1% increase in total net media revenue to $374.7 million.

The OMA represents approximately 95% of the OOH industry in Australia, and figures in the latest reporting represent advertiser campaigns in each quarter and also include all direct sales, estimated to be at 10% of total bookings.

As mentioned total revenue rose from $307 million in the first half of 2020 to $374.7 million in the half ending 30 June.

Breaking down the formats, the OMA reported that revenue for roadside billboards was $175.7 million, up from $130.6 million year on year. Meanwhile roadside other, including street furniture and small format, totalled $97.7 million, rising from $78.5 million the prior year.

OMA Half Year 2021 Results [click to enlarge]

Net revenue from transport, including airports, fell from $44.1 million in H1 of 2020 to $26.7 million as the closure of airports continues to impact the sector.

Revenue from combined retail, lifestyle and other, which includes shopping centre panels, place-based digital signs like office media, cafe panels, and digital panels in medical centres, grew to $74.5 million from $55.9 million the prior corresponding reporting period.

Earlier this week, ASX-listed Ooh Media reported revenue growth just ahead of the sector, growing 23% during the first half of the calendar year. Ooh Media’s reported H1 revenue of $251.6 million included $8.3 million from non-OOH assets, Junkee Media and Cactus Imaging.


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.