OMA reports OOH industry revenue up 22.1% in 2021 first half
The Australian out-of-home industry body the Outdoor Media Association (OMA) has revealed the half-year results across its members for 2021, reporting a 22.1% increase in total net media revenue to $374.7 million.
The OMA represents approximately 95% of the OOH industry in Australia, and figures in the latest reporting represent advertiser campaigns in each quarter and also include all direct sales, estimated to be at 10% of total bookings.
As mentioned total revenue rose from $307 million in the first half of 2020 to $374.7 million in the half ending 30 June.
Breaking down the formats, the OMA reported that revenue for roadside billboards was $175.7 million, up from $130.6 million year on year. Meanwhile roadside other, including street furniture and small format, totalled $97.7 million, rising from $78.5 million the prior year.
OMA Half Year 2021 Results [click to enlarge]
Net revenue from transport, including airports, fell from $44.1 million in H1 of 2020 to $26.7 million as the closure of airports continues to impact the sector.
Revenue from combined retail, lifestyle and other, which includes shopping centre panels, place-based digital signs like office media, cafe panels, and digital panels in medical centres, grew to $74.5 million from $55.9 million the prior corresponding reporting period.
Earlier this week, ASX-listed Ooh Media reported revenue growth just ahead of the sector, growing 23% during the first half of the calendar year. Ooh Media’s reported H1 revenue of $251.6 million included $8.3 million from non-OOH assets, Junkee Media and Cactus Imaging.
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Zanda Wilson was a reporter and podcast producer at Mumbrella, specialising in radio reporting. He left Mumbrella in September 2021.
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