OMD Melbourne’s MD Dianne Richardson steps down after less than a year

OMD Melbourne’s managing director Dianne Richardson is stepping down from the role after joining the agency nine months ago, Mumbrella can reveal.

In a statement to Mumbrella, an OMD spokesperson said: “It is a mixture of sadness and gratitude that OMD confirms Dianne Richardson will be standing down from the role of OMD Melbourne managing director to focus on her family.

Richardson is stepping down from the business to spend time with her family

“Di has had a major impact on OMD Melbourne in lifting the product output and ensuring the office’s ongoing success.”

Richardson will continue to work with the agency next year in a consultancy role.

Meanwhile, OMD’s group managing director for Queensland and Western Australia, Kenny Stewart, will oversee the Melbourne operation alongside its managing partners Antonia Glezakos, Alex Smith, and Sharon Cookson.

In December last year, Richardson returned to Australia from her previous role as UM Worldwide’s chief strategy officer in New York.

She joined UM Worldwide New York in November 2015 after previously being executive director at Starcom.

“I want to thank our OMDers for being so awesome. Whilst I’m sad to be leaving the role to focus on team Richo, I’ll continue to be a friend of OMD.

“OMD are a brilliant agency with such strong leadership and people, so I know they’ll continue to nail it,” Richardson said.

Richardson was appointed to the role after OMD Melbourne’s previous MD, Margie Reid, departed the agency after 11 years to join creative agency Thinkerbell as its first managing director.

Richardson’s departure comes three weeks after Yvette Mayer departed OMD Sydney as its managing director to focus on her essential oil business.

Meanwhile, just this week, OMD won the media planning and buying account for financial service provider, Suncorp.

OMD’s clients include Qantas, Roadshow Films, McDonald’s, Target, Beiersdorf, eHarmony, Simplot and Bacardi.


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