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Torstar wins PR account for Victoria’s Secret, Steve Madden and Flower Beauty

Public relations agency Torstar has won the Australian PR account for Victoria’s Secret, Steve Madden and Drew Barrymore’s beauty line, Flower Beauty.

Torstar will be responsible for launching the global brands into the Australian market.

Torstar will be launching Victoria’s Secret into the Australian market

Tory Archbold, founder of Torstar, said the Australian retail landscape is entering an exciting time.

“Internationally-recognised brands such as Victoria’s Secret, Steve Madden, and Flower Beauty are targeting our market to expand their global footprint.

“Torstar has established itself as the agency of choice for top-performing global retail brands launching into the Australian lifestyle market. We differ from our competitors by valuing brand strategy and development; and thinking outside of the box to deliver results.”

Torstar has worked with brands including Sukin, Seafolly, Nespresso and Zara.

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