OMG launches influencer marketing platform Creo

April 3, 2025 10:13

OMG Australia has launched an influencer marketing platform, designed to simplify the end-to-end process.

Positioning creators as a “vehicle for media effectiveness”, the new platform — Creo — is said to provide a performance-first lens to strategic planning and evaluation of influencer activity.

The integrated platform applies data across discovery, reporting, and measurement, aiming to better inform strategy and facilitate assessments of talent.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.