Omnicom’s Hearts & Science wins Red Bull NZ media account

Omnicom agency Hearts & Science has been appointed as Red Bull New Zealand’s new media agency for  strategy and execution across all channels and key platforms.

The Red Bull win adds to Hearts & Science’s growing client list which includes Bank of New Zealand, Contact Energy, Icebreaker and The Market.  

Since launching a New Zealand office in late 2019, the media and communications agency has consistently grown its client portfolio. Hearts & Science has recently been named the fastest growing media agency in New Zealand by RECMA.

Previously, Red Bull appointed Vizeum to its media account in 2014, making the Dentsu Aegis-owned agency responsible for the Austrian-owned company’s media strategy, and planning and buying duties across New Zealand.

Red Bull’s marketing director NZ, Sophie Ericksen, said: “Since Red Bull was founded in 1987, our brand proposition of ‘giving wiiings to people and ideas’ is still at the heart of everything we do. What has changed is how we communicate and the types of channels we now utilise to engage with our Red Bull audiences.

“When reviewing our media agency partnership in NZ, Hearts & Science not only showed depth of understanding of the Red Bull brand but strategically demonstrated how we can maximise both online and more traditional offline channels in today’s modern world. Their pitch response was exceptional as it was both data and experience driven, and we’re excited about the future partnership together,” Erickson added.

Hearts & Science CEO, Jane Stanley, said of the announcement: “Red Bull is one of the most highly regarded brands across the globe. A brand that not only launched a product back in 1987 but a completely new category and since then has gone on to lead the way in best-in-class branding and innovation. To be part of this incredible journey and the Red Bull family is very special to the Hearts & Science team.”  

In February 2019, Omnicom replaced it’s previous agency m2m with Hearts & Science in Sydney and Melbourne.


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.