Omnilab hires new GM for The Playroom

Omnilab Media has appointed Tom Kennedy to the role of general manager for its broadcast and distribution arm The Playroom.    The announcement:

Omnilab Media’s Managing Director, Christopher Mapp today announced that Mr. Tom Kennedy has been appointed to the position of Acting General Manager of The Playroom. The Playroom is Omnilab Media’s specialist broadcast services and digital media, aggregation, play-out and distribution company.

Christopher Mapp said, ‘Tom has been a key part of The Playroom’s leadership team in his role as Head of Digital and will continue to work with clients on emerging digital broadcast services, IPTV platforms and strategies. He will make a great contribution in leading The Playroom as he brings together strong leadership skills and an extensive background in media and digital distribution.’

Mr Kennedy said ‘I am looking forward to leading the talented Playroom team whom I have worked so closely with over the last two years to define the next phase of The Playroom.’.

Mr. Kennedy formally commenced duties on Monday 21st June 2010.


Tom has over 20 years experience in media and technology markets. He has been involved in media industry development and policy throughout his career and has been a champion for the future potential of the Australian content and the digital media industry. He has a wide range of business experience from start-ups to public companies. He was the founder and CEO of several of Australia’s leading digital companies over the past 15 years including, Media Zoo, Hyro Limited, Beyond Online Limited and Brainwaave Interactive.

Before joining Omnilab Media he was head of Digital Strategy at Photon Group and Legion Interactive, Australia’s leading mobile marketing service company. In 2006 he won the AIMIA award for outstanding contribution to Industry, and in 2007 he was listed in B&T Magazines Power 40 Digital Leaders list.

His past industry roles include, Chairman of the Digital Content Action Agenda Experts Group 2008, Commissioner, of the Australian Film Commission (AFC) 2002-2008, Past Chairman Internet Industry Association (IIA) 2007, Past President of Australian Interactive Media Industry Assoc (AIMIA) 2004. He has been an advisor to Government in the following areas; member of the Digital Television Advisory Group, member of the Joint Singapore Australia IT Council, member of the Australian Information Economy Advisory Council (AIEAC) and a member of the National Bandwidth Enquiry and a member to the Australian Governments Broadband Advisory Group (BAG).

Source: Omnilab media press release


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