Play Communications picks up 6 new experiential clients
Experiential agency Play Communications has won work with Optus, Samsung, Bluescope Steel, Kleenex and Queensland Rail. The announcement:
Following months of vigorous pitching, award-winning brand experience agency PLAY Communication is proud to announce it has won several new, high profile clients for 2010.
PLAY Communication has been appointed onto the Event Management Services panel at Optus. New projects across business units are already underway. PLAY’s ability to come up with creative, innovative solutions and meet commercial imperatives was a key component in PLAY’s successful bid.
Also on-board with PLAY is technology giant Samsung. PLAY has been working on a new exhibition and product showcase campaign for Samsung’s Digital AV division which went live in June 2010. This marked PLAY’s third experiential campaign for Samsung, a testament to PLAY’s ability to deliver clear, measurable results.
PLAY has also cemented its strong relationship with Bluescope Steel this year, winning a place on their agency panel. Their next project together will involve several public events and internal communications campaigns to build brand engagement.
With winter hot on their heels PLAY’s team has also just been signed by Kleenex to continue its work on the Silk Touch tissue campaign. Launched in 2009 by PLAY, Winter 2010 will see PLAY follow up the launch with more experiential activations for this massive FMCG brand.
Adding to their loot of new clients, and following another intensive seven month long pitch process, PLAY is excited to announce they will be working with Queensland Rail, beginning with two initiatives focussing on rail safety for staff and the community.
PLAY Communication is an award winning Brand Experience Agency, specialising in experiential marketing. They work across all audience segments including; consumer, B2B, trade and internal creating tangible and engaging experiences that build brands and deliver against bottom line objectives. For more information visit: http://www.playcommunication.com.au
Source: Play Communications press release
