One Green Bean expands its leadership team
Havas Group PR agency One Green Bean (OGB) has expanded its leadership team with the promotion of Amber Abbott and Lauren Bailey to the newly created roles of managing director, and director of innovation.
The new leadership structure comes as an alternative to replacing Havas PR Australia CEO Simone Gupta who stepped down in November.
One Green Bean’s new leadership team includes (L-R): Laura Byrne, Amber Abbott, Lauren Bailey and Hannah Stalder (absent)
Abbott has been elevated from her role as general manager, and will assume responsibility for the agency’s strategic direction, reporting directly to global chairman of Havas PR Global Collective, James Wright. She has spent more than eight years with the agency, and previously held the role of head of client services.
Supporting Abbott will be Lauren Bailey, who has been promoted to managing partner and director of innovation from her role as executive director. Bailey rejoined OGB in early 2022 after an eight year stint at Scentre Group, most recently as group manager of PR, CX strategy and content. Prior to that, she spent four years with OGB as business director.
The expanded senior management team will also include head of content, Laura Byrne, who joined the agency in 2022 from creative agency Made in Katana.
The four person leadership group will be rounded out by head of creative services, Hannah Stadler, who returns from maternity leave, having spent six years at OGB working on global consumer lifestyle, retail and tech brands.
“OGB has always been committed to helping brands earn attention through creativity that drives meaningful conversations. In 2023 we will continue to empower our people to create the world’s most powerful work with a renewed focus on multi-platform, innovative earned ideas. With our incredible stable of clients and a team bursting with talent, I am looking forward to seeing what we will achieve this year,” said Abbott.
James Wright, global chairman Havas PR Global Collective said the appointments and creation of the Innovation role “underscored the agency’s determination to remain at the forefront, driving change as an industry leader”.
“OGB has been a pioneer in the creative communications space in Australia for over a decade through social and digital innovation, and world-class creative thinking. The changes come in lieu of replacing Simone Gupta as CEO who departed the business in 2022. We believe this new structure driven by a young and exciting management team will catapult the agency to even greater heights.”
The leadership changes come after a number of recent account wins for One Green Bean, including Johnson & Johnson, Expedia Group (Expedia, Stayz, Wotif.com), Reckitt, Wondery, and Western Sydney University.
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topics
Hannah Stadler
Havas Group
Havas PR Global Collective
James Wright
Laura Byrne
Lauren Bailey
One Green Bean
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