Squealing Pig launches AO Pride campaign via in-house agency

Kalila Welch

January 27, 2023 2:37

Treasury Wine Estate’s (TWE) Squealing Pig brand has launched a new national pride campaign created by TWE’s newly formed in-house agency, Splash.

Centring on Pride Day at the Australian Open, ‘Summer of Love’ highlights the spectrum of sexual orientation and gender identity of the queer community, championing love and inclusion.

The campaign went live on the first day of the Australia Open, and will run through January to March, bookending Squealing Pig’s partnerships with the AO and Sydney WorldPride, the latter for which it is the official wine partner.

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Kalila Welch

Kalila Welch joined the Mumbrella editorial team in November 2021. She took a brief career break in mid 2023 to complete her Masters of Journalism before returning to Mumbrella for a year.

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