Online home loan brand Athena expands Jaywing’s remit to full digital media account

Online home loan company Athena has appointed Jaywing to its full digital media account.

Following Athena’s launch in February 2019, the scope of Jaywing’s engagement has expanded from search to strategy, planning and execution across SEM, SEO, paid social, display and customer acquisitions.

“Athena is a fantastic and innovative challenger brand that is disrupting the industry by actively helping their customer to pay off their home loans faster. The Athena team have a fast-paced, data-driven, test and learn approach and are exactly the kind of people we love to work with,” said Jaywing’s managing director, Chris Pittham.

“Since Athena entered the market, they have been taking on the big banks with their low rates, easy online application process and customer-first focus. We are overwhelmed to be now chosen to handle all of their digital media services.”

Jaywing’s Chris Pittham

Athena’s CMO, Natalie Dinsdale, added that Jaywing will act as an “extension of our internal marketing team” and the best agency to disrupt the market alongside.

“They are completely transparent, match our pace and best of all, they love to challenge the norm, which aligns perfectly with the Athena brand,” she said.

“Their full-service offering is both end-to-end and underpinned by a data-driven approach which includes measurement, forecasting, trend identification and optimisation which ultimately drives results. With this offering, we couldn’t have picked a better agency to take on the home loan industry with.”


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