oOh! partners with Flybuys and Westpac for enhanced data offering

oOh!media has inked long term partnership deals with Flybuys and Westpac to utilise their insights, measurement and data capabilities for a new data suite.

Through the deal, oOh! will have access to aggregated, de-identified transactional data from nine million Flybuys members and over two billion annual Westpac card transactions to offer “data-led campaign solutions and robust attribution reporting for advertisers and agencies across 800 audience segments, covering categories such as FMCG, beverages, retail, travel, banking, insurance, entertainment, QSR (quick service restaurants), as well as deep lifestyle targeting insights.”