Opera Australia appoints Access PR
Opera Australia has appointed Access PR to coordinate their public relations.
The announcement:
Opera Australia, Australia’s national opera company, has appointed Access PR to handle travel-related public relations activities in Australia and internationally.
Access will be primarily responsible for promoting Opera Australia to domestic and international visitors to Sydney, with a view to making an opera performance a ‘must’ on their list of things to experience while staying in the city.
Opera Australia Chief Executive Craig Hassall, said: “Opera Australia has a specific goal in mind in working with Access PR – to entice tourists not only to visit the Sydney Opera House, but to come inside and watch a performance. After all, this House was made for opera!”
“We’re thrilled to be working with Australia’s largest and busiest arts organisation,” said Access PR founder and CEO Andrea Kerekes.
“We’ll be sending out the message to inbound tourists to Sydney that taking in an opera is a unique and unforgettable part of any visit here – a true ‘bucket list’ experience.”
Source: Access PR media release
