OPSM launches full campaign following Penny the Pirate’s success in Cannes

Alex Hayes

June 20, 2014 4:12

OPSM is rolling out a full campaign to promote its Penny the Pirate reading book which picked up two Cannes Lions in the Direct category earlier this week and a Silver in Mobile.

A new TVC promotes the campaign, which has seen agency Saatchi & Saatchi create a multi-faceted story book with the character Penny the Pirate, which includes a series of sight exercises for kids to screen their vision in an entertaining way.

The book was 18-months in development, with the agency partnering with the University of Melbourne’s department of optometry and vision sciences and acclaimed author and illustrator Kevin Waldron.

https://www.youtube.com/watch?v=TvkC3r2z9ok

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Alex Hayes

Alex Hayes worked for Mumbrella from 2013 to 2017 in roles including editor and head of Mumbrella Bespoke.

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1 COMMENTS

Eda 14 Jul 14

I’m the writer of adult fairy tales for ambitious types looking to make it in Sydney, called 12 Seasons of Growth where I release a new story on the 12th of each month about one of my 12 characters until 12/12/2014. How do I sell this story campaign to a brand? Any clues?

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