Optus confirms UEFA soccer coverage for the next three years

Optus has formally announced its deal with the Union of European Football Associations which will see it hold the Australian rights to the UEFA Champions League, the UEFA Europa League and the UEFA Super Cup for the next three years.

The deal became public last month, and forms part of Optus’ strategy to entice subscribers with premium European soccer content which has seen the telco pick up market share in the fiercely contested mobile phone market.

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