Optus confirms UEFA soccer coverage for the next three years

Optus has formally announced its deal with the Union of European Football Associations which will see it hold the Australian rights to the UEFA Champions League, the UEFA Europa League and the UEFA Super Cup for the next three years.

The deal became public last month, and forms part of Optus’ strategy to entice subscribers with premium European soccer content which has seen the telco pick up market share in the fiercely contested mobile phone market.

Earlier this year Optus renewed its agreement with the English Premier League which will see it continue to stream the competition until 2022, the same year its World Cup deal with SBS expires.

The company has struggled with its sport streaming services that saw technical problems forcing the telco to ceding its FIFA World Cup right back to SBS and issue a public apology.

As part of its mea culpa over the World Cup problems earlier this year, the telco will continue to provide Optus Sport at no cost until August 31.

Under the new deal, Optus Sport will show every match live starting with the play-offs this August, followed by all group stage matches live, starting in September 2018 and continuing through until the final in 2019.

Optus Managing Director Marketing and Product Ben White said in the announcement: “This is an incredibly exciting time for Optus as we continue to build upon our strategy of delivering elite international football and exclusive content for customers.

“Adding these tournaments and elite football matches to Optus Sport provides our customers with more than double the live premium football content compared to this time last year.”

UEFA Director of Marketing Guy-Laurent Epstein added: “We are excited to partner with Optus in the territory of Australia.

“Optus has proven its dedication to football in recent years, acquiring a considerable portfolio of premium footballing content.

“We look forward to seeing the way in which Optus builds the UEFA club competition brands in the territory and makes the competitions available for fans in Australia.”

Over the next 12 months, Optus Sport will show every match of the Premier League season, every match of the UEFA Champions League, the new UEFA Nations League, every match of the UEFA Europa League, the first ever Nations League finals tournament and every match of the 2019 Women’s World Cup.

“We have a clear vision for Optus Sport and our newly acquired rights highlight our confidence in our platforms as well as our production and approach,” Mr White said.

“We are fully committed to our long-term strategy of delivering must-have exclusive content for customers and will continue to build our credentials of delivering an excellent viewing experience for customers across the Optus Sport platforms.”


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