Optus dispatches cost cop Ray Meagher to the streets in latest prepaid mobile phone campaign

Optus has cast Ray Meagher, best known as Home and Away’s Alf Stewart, as ‘Coptus’ in its campaign to promote its new Prepaid Epic plans.

In the ad, Coptus is a vigilante on a mission to cure Australians of their habit of paying too much for things, especially mobile phone plans.

Inspired by the movie Paul Blart: Mall Cop, a comedy about a security guard who takes his job too seriously, the ad features Meagher accosting random members of the public with a pitch to switch from their existing mobile phone provider.

Optus Managing Director of Marketing and Product Ben White said in a press release: “Optus’ Epic Prepaid plans are designed for thrifty Aussies seeking generous data allowances, unlimited calls and text, additional data to stream content from Netflix, Stan or ABC iview, and no lock in contract – all at a great price.

“We think Ray Coptus and his matter-of-fact manner best delivers this message and speaks directly to customers who need these plans the most.”

The documentary-style video was created by Emotive, Optus’ creative content agency, and filmed at Sydney’s Manly Corso.

“When Optus approached me, I said ‘yes’ because I had nothing else on, to be honest,” Meagher said. “The people were nice and by and large it’s been a very pleasant experience.”

The launch comes in the week Optus took out full page newspaper ads apologising for its #floptus World Cup streaming failures.


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