OSF Digital acquires Sydney-headquartered Datarati, a marketing automation and CRM agency

OSF Digital has bought Australian-based Datarati, a Salesforce partner with expertise in the Salesforce marketing cloud in Australia and New Zealand, with customers across the APAC region.

The deal is part of OSF Digital’s global strategy to grow and scale locally and regionally across APAC, as well as to increase its Salesforce Digital 360 capabilities.


This is OSF Digital’s sixth acquisition in the past nine months, and its second acquisition of a Salesforce-focused services partner based in APAC. The terms of the deal are not being disclosed.

The acquisition of Datarati builds on OSF Digital’s global Salesforce multi-cloud solutions. OSF Digital continues to focus on increasing its capabilities to deliver digital transformations across Salesforce marketing, experience, sales, service, and commerce clouds. Datarati has helped prominent companies in various industries such as retail & consumer goods, communications & media, financial services, insurance, and health care industries digitally transform their customer experiences.


“As part of the company’s mission to be the leading global digital transformation partner to companies worldwide, OSF Digital continues to expand with yet another acquisition of a Salesforce-focused services leader in the APAC region,” said Gerard (Gerry) Szatvanyi, CEO of OSF Digital. “With additional Marketing Cloud capability, capacity, and Performance Marketing expertise, we are equipped to continue exponential growth in the fast-growing APAC region and beyond.”

OSF Digital has over 1,500 employees and 40 offices worldwide. Its customers include some of the world’s biggest brands: L’Oréal, Burton Snowboards, Ubisoft, e.l.f. Cosmetics, Geox, Kal Tire, Stonewall Kitchen, Lush Handmade Cosmetics, Domaine Chandon, Urban Barn, and many more.

“We’re excited to embark on this next phase of our rapid growth of Salesforce Marketing Cloud services and expansion of our Salesforce solutions across Australia, New Zealand, and the wider Asia-Pacific region,” said Will Scully-Power, founder & CEO of Datarati. “By coming together with the wider OSF Digital team, we will now have increased capacity and capability to support the demand from our customers to support their digital transformations.”

In the second half of 2021, OSF Digital also acquired Adept Group, Relation1, Werise, Paladin Group, FitForCommerce and invested in Teia Labs, which complemented its three acquisitions in 2020.


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