OtherLevels and Dyn team up to enhance omnichannel marketing engagement

Second-generation marketing platform OtherLevels and cloud-based Internet Performance Management company, Dyn, have partnered to provide marketers with a diverse range of omnichannel optimised tools designed to power enhanced messaging solutions.

The announcement:

OtherLevels (ASX: OLV), a leading second-generation marketing automation platform for digital messaging, and Dyn, the cloud-based Internet Performance Management (IPM) company, have joined forces to equip marketers with an omnichannel-optimized toolset of comprehensive, data-powered messaging solutions. 

Through the partnership, OtherLevels and Dyn will provide their respective customers with a full suite of scalable, high-quality digital messaging solutions – spanning email, mobile/SMS, push notifications, and other channels – backed by industry-leading analytics, real-time customer data analysis, and location-based marketing functionalities. The strategic alignment between the two companies will help marketers grow their audience engagement, broaden their exposure, and reach 100% of their intended audience with every campaign.

“Through Intelligent Messaging and high-performance machine learning, OtherLevels’ technology enables marketers to engage with their entire user base – without the guesswork of the traditional ‘segment and send’ approach,” said Brendan O’Kane, Managing Director and CEO of OtherLevels. “We’ve built our business around helping marketers drive more impactful omnichannel results, and our new partnership with Dyn will further strengthen the value we provide to clients across the retail, online gaming, and travel sectors.”

Dyn and OtherLevels are industry-leading digital solutions providers in their respective disciplines. OtherLevels’ Intelligent Messaging product is the world’s first platform that decides in real-time which message type a marketer should deliver to a customer maximize engagement, and helps marketers consolidate their various digital messaging and automation efforts for optimal impact. Dyn’s platform for Internet Performance Management (IPM)  provides unrivaled visibility and control into cloud and public Internet resources. Dyn helps everyone from startups to companies like Pfizer, Visa, Netflix and Twitter solve the challenges associated with Internet scale, complexity and volatility.

The partnership will help customers of OtherLevels and Dyn to better influence their customers and shorten their sales cycles. With research showing that more than 40% of adults start an activity on one device and finish on another, it is increasingly important for brands to utilize a mobile-enabled, omnichanneloptimized tool set to drive conversions during the “multi-device” path to purchase.

“As an Internet Performance Management company, Dyn is committed to providing businesses with the tools they need to adapt to the ever-changing landscape of technology to earn high-impact business results – and our partnership with OtherLevels is a great example of our desire to collaborate with best-of-breed solutions providers. In working with OtherLevels, we are able to help marketers make their efforts more impactful and deliver measurable business outcomes,” said John D’Amato, Director of Strategic Partners at Dyn.


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