F.Y.I.

Out of home ad revenue on the increase

January 31, 2011 10:59

Industry body the Outdoor Media Association has reported that the sector saw a double figure percentage jump in revenue in the final months of 2010.

The announcement:

The Out-of-Home industry ended the year posting a healthy 19% increase on net revenue year-to-date of $77 million, up from $400 million in 2009 to $477 million in 2010.

Net revenue for the last quarter, September to December was up by 18%, $149 million compared to $126 million in 2009. These buoyant revenue results add to the strong year experienced by the industry. In February 2010 it launched its Audience Measurement System MOVE (Measurement of Outdoor Visibility and Exposure) providing accountability and transparency to advertisers. In September the industry also launched a major econometric research project, OUTSMART, which proved the medium’s ability to deliver outstanding Return on Investment.

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