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Outdoor living brand appoints M&C Saatchi Sport & Entertainment across three key markets, including Australia

M&C Saatchi Sport & Entertainment has won the global PR account for outdoor living solutions company Dometic, including its Australian business.

The agency is responsible for Dometic’s consumer communications across Australia, the US and Germany, with the aim to further increase brand awareness and strengthen the brand’s global position.

Having commenced at the start of May, the collaboration coincides with a strategically important transformational phase for the brand. The brand hopes to better drive ambition for consumers to elevate their outdoor experiences, and make it more accessible around the world.

M&C Saatchi Sport & Entertainment will consult Dometic on global PR strategy, and will support highlight product launches and brand initiatives to drive media and consumer engagement, through creative activations.

“We are very pleased to partner with M&C Saatchi Sport & Entertainment and we instantly felt a great engagement from the team and understanding of our brand, both strategically and creatively,” said Peter Jannerö, chief marketer of Dometic Group.

“We are passionate about leading innovation and empowering more people to connect with nature and M&C Saatchi Sport & Entertainment showed us why they are the perfect partner to help us cultivate a new chapter of conversation and engagement around the Dometic brand and our innovative products.”

Nicole Thurston, acting managing director of M&C Saatchi Sport & Entertainment, added: “Our teams across the M&C Saatchi Sport & Entertainment network are thrilled about this pitch win. We are especially proud that we were able to convince the client with our global expertise as well as with local insight of the relevant markets.

“As we are following the explosive growth of the outdoor lifestyle and all the products surrounding that. Dometic with its diverse product range is the perfect brand to pioneer in communication in that field creatively, and we are proud to be chosen as the right agency partner on that path.”

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