Outdoor magazine postpones next issue due to COVID-19 restrictions
Publisher Emprise Group Holdings will hold back the next issue of Outdoor magazine until September due to the restrictions surrounding the coronavirus (COVID-19) pandemic.
Emprise CEO Rob Gallagher said the publication will be pivoting to focus on digital during the ‘challenging time’ currently facing outdoor retailers.
“We acquired the Outdoor brand to complement our range of lifestyle brands and provide an aspirational outlet for consumers and brands to connect with,” Gallagher said.
“Many of the consumers we are seeking to reach have shifted their spend to other channels, and so the focus for Outdoor will be to transform the masthead into a digital-first brand seeking to inspire and educate human-powered adventure.”
As part of the decision, Outdoor will be relaunching outdooraustralia.com with a focus on regular content showcasing regions, experiences and events across regional Australia. Built on the HemaX platform, the content will be supported by Hema Maps to provide off-road and walking tracks.
Editor Aaron Flanagan said good content is still the focus for the brand.
“Our core proposition as a business is to produce quality and credible content. The team’s ability to execute this to a high standard in the outdoor adventure space is evident in the calibre of the magazine and we see great opportunities continuing this standard into the future,” said Flanagan.
The Emprise team will be communicating directly with advertisers and subscribers on the changes and providing access to digital subscriptions.
Massive opportunity to do a one-off profile building edition re-named as Indoor (and changing the ‘amplify life’ byline to ‘save life’ or something more creative than that)
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