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Outpost street art festival seeks sponsors

Sydney’s Outpost street art festival is looking for a number of sponsors for a variety of opportunities.

The festival, to be next held on Sydney’s Cockatoo Island in April 2013, celebrates the nature of street art, with a focus on urban culture.

Outpost will open on Good Friday, 29 March, and run until Sunday 5 May.

“Our new dates coincide with Easter and the April school holidays, which we hope will encourage even more families to visit,” said Geoff Bailey, executive director of Sydney Harbour Federation Trust. “Research from last year showed nearly 60% of visitors were aged 18 to 35. Outpost was also a massive hit with families and school groups interested in our education and family programs.”

On sponsorship opportunities, Rubinee Hoyne, director of marketing, events and business development at the Harbour Trust, said: “We’re keen to talk about partnerships ranging from the more traditional lines of food/beverage and media/advertising to innovative brand-activated art and live events.”

“One of our greatest partnerships in 2011 was with Microsoft, with the company activating its  Kinect for Xbox 360 product for the first time in a festival environment, which created an immersive experience for visitors and delivered strong metrics for the Microsoft brand,” Hoyne said.

“We also worked with broadcaster Triple J on a national competition where emerging street artists could become part of Outpost. That attracted more than 750 entries in five days and helped further develop the profile of our winner, Melbourne artist Adnate.”

Potential sponsors should contact Grant Dowling, business development and sponsorship manager at the Sydney Harbour Trust, grant.dowling@harbourtrust.gov.au / 02 8969 2100

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