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Overport wins Libra’s social media account

Overport has won the social media account for Libra, beating Clemenger and OMD agencies in the pitch process.

Libra adds to Overport’s current client roster which includes Bali Body, Bounce Foods, Kollab, Sticks and Sparrow Eyewear.

Caitlin Patterson, executive general manager of consumer marketing at Asaleo Care, said in a statement: “We’re thrilled to partner with Overport as our ‘Always On’ Agency for 2018.

“Overport is purpose built to connect with consumers in the digital age. Overport’s deep understanding of the Libra brand and our consumers was very evident in their winning pitch for the business; we were very impressed with their fresh and focused approach.”

Leah Hogan, account director at Overport, added: “We strategise, write words and get social with national and international brands, SMEs and serious start-ups.”

As part of the appointment Overport will handle Libra’s social influencer management and social media across Facebook and Instagram.

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